Physical retail may seem to have gone somewhat out of fashion with so many things available online, but physical stores still have certain advantages in the growing digital age. Visual merchandising is still a strong tool that can be used to entice customers and is definitely most effective in physical stores. Learn how to choose the right store front to optimise your visual merchandising and attract customers to your store with RDA aluminium doors and windows.
The History of Visual Merchandising Success with Shop Windows
In the nineteenth century visual merchandising was born as an important part of retail brand strategy. Companies moving from wholesale to retail had to compete for the attention of potential consumers with window displays of their merchandise.
By the twentieth century visual merchandising with window and store fronts was a science that had seen the like of Salvador Dali and Andy Warhol have a go. A successful display can create brand loyalty and differentiate itself from competitors. Since it was established visual merchandising has evolved to include everything from fashion trends and point of purchase display to scent and atmospherics in its strategies.
Throughout the years brands have proven time and again that successful visual merchandising with an attractive store front and window displays can have a huge impact on your brand and your customers
The Best Doors and Windows for Your Storefront
By using the multisensory tool of visual merchandising you can lure customers in. If you have shoddy windows and doors you have made a bad impression on the consumer before they have even had a chance to see your products. Investing in sturdy and beautiful windows and architectural aluminium doors for your store ensures the safety, comfort and engagement of your customers.
Aluminium is strong, low-maintenance and aesthetically pleasing. With multiple options for your doors like outdoor sliding doors from RDA you are spoiled for choice and guaranteed quality. Contact us to get your store looking great and have the customers flooding in through your quality architectural aluminium doors.